Different but Simple..

"Tell students to strip everything away, down to the bare bones. They make things way too complicated"-Vineet Raheja




As we look around today's vast world that we live in, what do we see ? Clear, ever stretching indigenous plains? A starry haven of a clear mid-summer sky? or busy cities filled with even busier advertising! What ever happened to simplicity in today's design world ? What ever happened to design that was clear and to the point? I mean that's what the backbone of the visual communicator is about! To express an idea in the easiest, quickest and in an effective way where the audience will remember the product and/or Idea.

Shortcuts?

 Yes, we could say that design and advertising
 today has already achieved that. Take Apple for example, their simplistic and sleek products and even their advertising has always been straight and to the point leaving room for design adaptation and speculation towards to company. But we could say that a lot of company out there have no yet achieved this. Do not get me wrong I am not saying that apple is the target for all us visual communicators to aim for but Apple is a prime example of that simplistic advertising is working in today's ever changing society. Moreover this is due to Apple's overall branding, all their products have been stripped down to their basics and this is why in some peoples eye their products are "simple yet beautiful".
 A company who's advertising campaign is simplistic yet still illustrating their key main theme is Lego. Coming across this piece of recent advertising I felt nostalgic to the creations of my childhood spent playing and creating with these little pieces of painted plastic.
 Created by Pittsberg based design group Brunner, lego's advertising (seen below) allows for the audience imagination to fill in the "rest of the story". Sure two lego blocks stuck together make a shape but the shadows allow the audience to fill in those gaps to say yes this maybe a ship or plane or anything else. I admire legos simplistic design, and even without font this works for me, living up to the quote that a picture is actually worth a thousand words. Lastly I personally think that the target audience would appeal to a young audience and parents (I for once would by my son/daughter a set just to boost their creative thinking, as it did to mine) but I think this is communication  at one of it's simplest forms..